ReviewVoice
English

measured across 390 UK cafés

Overpriced review response examples from UK cafés

We read every Google review reply published by 914 UK cafés — 680 of them mention price and value complaints. Below is what those replies actually do, then real examples: the review, the reply published underneath it today, and the reply our software writes for the same review. Business names, email addresses and people's names are removed. Nothing here is invented.

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680
reviews about price and value complaints
36
median reply length, words
23%
replies that break a check
40%
replies that touch nothing specific

Price is the one complaint where the business is usually right and almost never says so. A reply that apologises for its own prices tells every future reader the prices are wrong.

The same review, answered twice

the review★

I used to love this place but now I won’t go back. My friend and I bought a coffee and hot chocolate. The portion sizes have been dramatically reduced but are still the same price. The cup wasn’t even filled up to the top!! Not to mention they got my friends coffee order wrong and my ‘hot’ chocolate was cold. I also saw a staff member using their bare hands to pick up salad items to put on a plate and not wash their hands afterwards. ——— disappointed.

published underneath

Thank you for your review and bringing this to our attention. We have taken immediate action and addressed this with the staff members working. All staff are trained to follow hygiene standards and should always be washing their hands prior to handling food and there are also food handling gloves and utensils. The drink you have been served is not only poured short but the cup used is for our kids hot chocolates. That is not our standard sized hot chocolate. The two staff members, though new have been trained by experienced members of staff as well as myself (owner) covering drinks and processes. This should not have happened and I am truly sorry for your recent experience. Unfortunately, we have had staff sickness the last week which meant we were down an experienced member and supervisor this week. This is not an excuse and they have been trained on our processes and standards. It should not have happened. I have spoken with both members of staff to ensure this does not happen again. I would be grateful if you could email me ———? I need to locate your transaction and process a refund. Please do accept our apologies and thank you again for your feedback. ———

anchoring100/ 100
concedes faultpromises somethingpoints away from the page
what we would have written

Thank you for setting out your experience so plainly. The standards you describe — on the plate and at the table — are the ones we hold ourselves to, and we have read this properly. We hope to see you again.

anchoring5/ 100
no rule broken
the review★

Ordered a medium oat milk latte that was twice the price of a normal latte and it’s was I’d say slightly bigger than a shot glass absolutely awful charging people those prices for something that small they should be ashamed

published underneath

We’re sorry to hear that you were unhappy with your visit. However, we would like to clarify a few points regarding your review. Firstly, a oat milk latte is priced at £4.40, not double the price of a regular latte. We have also reviewed our sales records from the past week and have been unable to find any instance where a customer was charged double for a drink. Secondly, our lattes are served in a 10oz cup, so describing the drink as “slightly bigger than a shot glass” is not an accurate representation of the product served. That said, if you believe you were incorrectly charged, we would genuinely like to investigate this further. If you can provide the date, approximate time of purchase, we will happily review the transaction. Should we find that an error was made on our part, we will of course issue a full refund and would be pleased to offer you a complimentary drink on your next visit. Please feel free to contact us directly at any time. ———

anchoring100/ 100
promises somethingpoints away from the pageclaims something unverified
what we would have written

Thank you for setting out your experience so plainly. The standards you describe — on the plate and at the table — are the ones we hold ourselves to, and we have read this properly. We hope to see you again.

anchoring0/ 100
no rule broken

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